Product

Why we ship international selling switched off

On a New Zealand GoCushy account, selling to buyers outside New Zealand starts disabled. You turn it on deliberately. Here is the reasoning, because on the face of it that looks like a product being unhelpful.

Two things change at once

The moment you sell to someone overseas, your GST treatment changes — an exported service is generally zero-rated rather than carrying 15%. And depending on where the buyer is, you may pick up obligations in their country too.

Neither of those is a disaster. Both are decisions. Our objection is to them happening because a toggle was on when you signed up.

Defaults are decisions somebody already made for you

Most software resolves this by enabling everything and calling it flexibility. That is fine when the setting controls a colour. It is less fine when the setting silently changes what you owe.

The failure mode is quiet. Nothing breaks, no error appears, and you find out months later while reconciling a return — at which point the sales are done and the treatment is whatever it was.

A default that cannot hurt you should be on. A default that changes your tax position should be a decision with a date attached.

What turning it on actually does

Buyers outside New Zealand are zero-rated, and the evidence supporting that — their declared country, the network origin of the checkout — is captured against each order and kept. Domestic sales are unaffected.

It takes about ten seconds, and there is a short explanation on the screen where you do it. That explanation is the entire point of the feature.

We would rather be slightly annoying

There is a version of this product that turns everything on, looks more capable in a comparison table, and occasionally lands a merchant with a tax position they did not know they had taken.

We would rather be the one that made you click something.

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